Recent (and not-so-recent) critiques of philanthropy have affected the sector before and during COVID-19. Yet, crises often have ways to expand generosity amongst many people. So, how can practitioners and funders recognize these critiques, while also moving the sector forward during times of crisis, and then in times of normalcy? Based on clips from The… Read more »
In many organizations, the marketing and development teams are seated within the same department or, at the very least, adjacent departments. And that’s no surprise: Marketers serve as storytellers and conduits for a relationship with a brand, and fund developers are relationship builders and personal representatives of the organizations they serve. By implementing a… Read more »
In the third of a five-part series this week about trends and research in philanthropy, we look inside the myth that NextGen donors aren’t engaged, and discuss how you can engage the next generation of donors. While the media may categorize millennials as “lazy and entitled narcissists” and research shows that narcissism amongst young people… Read more »
We’re sharing our top ten tips for fundraisers for 2020 based on research, practice, thought leadership, and outside expertise. 1) When putting together your fundraising team, consider empathy a necessary skill to have. Maarten Bout, M.A. ’18, and Dr. Sara Konrath studied fundraiser contact reports to determine if fundraiser empathy could be linked to… Read more »
What can a communications professional learn from a marketing and fundraising course? As it turns out, a great deal. The Fund Raising School course “Effective Marketing for Successful Fundraising” in mid-October had a mix of practitioners who work specifically as marketers, and fundraisers who wanted to learn more about marketing. I observed a few… Read more »
